About:
Rockford Fosgate has led the audio category for 45+ years. And whenever I mention the brand, I still hear the same line: “Oh, I had those subs in high school.”
But the brand didn’t stay there. Rockford grew. The customers grew. Their toys evolved, side-by-sides, boats, motorcycles. And through all of that evolution, one line
has remained the backbone of Rockford Fosgate, the name synonymous with performance and legacy: PUNCH.
-
Go to Market Positioning:
PUNCH was Rockford Fosgate’s highest-priority launch of 2025. We were not just relaunching a line, we were reintroducing an icon that originally redefined what car audio could be. The new line of Punch products will raise the bar again, set a new benchmark, and elevate expectations across the industry. This isn’t merely a product launch. It’s a stake in the ground, a declaration of where we stand and where we’re going next. Our multi-lane strategy is built to spark awareness, accelerate excitement, and echo well beyond 2025. Punch is back, and it’s setting the tone for the future.
-
I set out to define the verbal and visual assets, and also create a multi-tiered strategy designed for cohesive story telling across the creative assets.
Role:
Creative Director + Copywriting + Go to Market Positioning and Strategy + Slogan Creation.
Creative Assets:
+ Product Launch Video
+ Product Overview Video
+ Legacy Video
+ Product Comparison Video
+ ASMR Box Opening Video
+ Punch Branded T-Shirt
+ Dealer In-Store Poster
+ Lenticular Dealer Mailer
+ International Rep Custom Product Box
+ Air Freshener
+ Website Take Over
+ Custom Website Cursor
We developed a comprehensive suite of collateral for dealers, reps, and consumers, with each piece serving as a strategic touchpoint to build awareness and generate excitement in the market. The work spanned everything from in-store signage and custom mailer boxes to dealer materials, branded apparel, and accessories.
One of the first deliverables was to develop the overarching slogans the campaign would live under.
We needed two slogans: one that was solution-forward, yet still carried the performance reputation Rockford is known for. As well as one that spoke about the return of the Punch speaker line.
-
Engineered to Fit. Built to Perform. + An Icon Returns.
I wanted to architect a multi-tiered video strategy that functions as a cohesive narrative system.
Each piece was created to compound brand equity, intentionally sequenced to shape a clear, elevated narrative arc, not just to exist as standalone content.
Auto Fit Architecture:
Everything was engineered to fit. A re-designed frame, mounting holes, removable motor cover and speaker diameter were all engineered to ensure seamless integration into today’s modern vehicles. Our Factory Location Woofer Ring (F.L.W.R.) and mounting flanges provide a flexible yet precise alignment for drop-in integration into most factory mounting locations.
Copywriting played a key role in the PUNCH launch. I developed a clear, compelling set of product features and benefits that supported both consumer-facing and dealer-focused messaging. Working closely with the engineering team, I gained a deep understanding of the product’s technical details and translated them into simple, engaging language that resonated with our audiences.
Superior Flexibility:
No matter the application, the PUNCH series offers exceptional flexibility for your build. Every detail has been carefully considered, from frame geometry to mounting holes and diameter all to ensure a seamless fit in most modern vehicles and to make installation as smooth and adaptable
as possible.
Performance Driven:
Powered by our advanced VAST 2.0™ technology, the PUNCH series delivers a 25% increase in cone area, resulting in maximum output and deeper, more impactful bass. The Tru-Sight™ tweeter ensures precise high-frequency alignment, so every note comes through with clarity and accuracy. Rated at 75W RMS and 150W peak, PUNCH speakers deliver the output you demand, loud, clean, and relentless.
Built to Last:
Every component. Every material. Chosen for strength. Built for the long haul. From reinforced carbon fiber baskets to Santoprene™ surrounds and Nomex® spiders, every part of the PUNCH speaker is engineered to be a workhorse. No matter how hard you drive them, the class-leading construction delivers relentless performance that lasts.